One of the most important things in the gold business is winning consumer trust, and PNG Jewellers has managed to maintain this valuable commodity. What was once known as a Pune-based firm dealing in gold and silver, has now come to be known as brand 'PNG Jewellers'. While we kept changing to keep pace with the demands of the customers, this was the only thing that we kept intact. That’s why, we have managed to take this tradition abroad by becoming not just a Maharashtrian brand but an Indian brand. The journey that started in 1832, has now begun to proceed towards 2032.While preserving the tradition, we have also taken the vow to adopt modernity. Today, the new generation prefers technology-based services. We are catering to the old and the new generation through the means that they prefer. In keeping with this policy, we managed to serve our customers even during the Covid period. We are aware that customers’ preferences and expectations also change over time. So, we find out those changes and constantly offer new things to our customers. That is why customers are connected with us for generations.
PNG Jewellers Credibility is its second name
It’s the trust of the customer that matters the most in any business! A company that wins the trust of its customers goes on to become a brand. It is on the strength of this credibility that PNG Jewellers, which has a १८८-year-old legacy, has earned the reputation of being the seal of purity and excellence in the gold business. The brand 'PNG Jewellers' has reached not only all over Maharashtra but also across the seas. This seal of purity and excellence is keeping the legacy of the glorious tradition intact.
Moving towards the future by blending tradition and modernity: Saurabh Gadgil
Use of technology
During the Covid-19 crisis, it was modern technology that helped us sustain the business. Of course, we had already started using technology. Our policy has always been to adopt the latest technology and provide state-of-the-art services to our customers. Therefore, during the Covid-19 period, we were able to provide prompt service to our customers. By offering online jewellery shopping facility, we were able to cater to even outstation customers. It was difficult to provide services in Maharashtra during the lockdown but it was possible to serve outside the state. At that time, we served more than 5,000 customers in other states. The fact that customers from outside the state ordered jewellery from us, shows the credibility of our brand. Actually, buying jewellery online needs courage. In such cases, customers look at the brand and then buy. Therefore, it’s an important thing that customers chose us to buy jewellery. We deliver the goods to the customer buying online from us. This has been liked by people because that way, customers can shop from the comforts of their homes. Since they trust PNG Jewellers, they buy without any worry. In the past, consumers bought little while shopping online but now that they are used to this facility, even 20-25 gm of gold is bought online.
Changing trends during Covid period
Gold has an emotional value in our country. It is not just a shining metal for us, it is a tradition. In our country, gold is bought on auspicious occasions. Investing in gold is considered profitable. But the Covid epidemic badly affected economic condition of many people. It further affected gold purchases. During the first lockdown, people were worried about finances. During the second lockdown however, the economic situation started improving and people started turning back to investments. Among the investments too, they started considering gold as a safe investment. Over time, with the rise in IT, healthcare, pharma, etc., the purchasing power of those associated with these sectors has increased. People from these sectors are more inclined to buy gold. Gold coins, spiral rings, biscuits are being bought with an aim to invest in gold. At the same time, working young women are choosing lightweight gold jewellery. Similarly, there is an increasing tendency among the younger generation to buy diamond jewellery. People between the ages of 25 and 35 love to buy diamond jewellery; young girls particularly prefer diamond mangalsutras.
Emphasis on ‘Made to Order’ jewellery
Nowadays, customers seem to be inclined towards ‘made to order’ jewellery. Since people are spending more time at home, they are getting more time to get jewellery made according to their desired weight, design and budget. There is no need to buy readymade jewellery in a hurry. So the enthusiastic consumer is insisting on getting jewellery made as per their choice.
The concept of 'Happiness'
If the consumer is an important factor in the growth of a business, so are employees and artisans. We try to make the work environment better for them too. This is why we have implemented the concept of 'Happiness'. There is no separate cabin in our corporate office for anyone, including me. All employees are treated equally. So any employee can easily meet their superiors. This open environment has increased openness. The effect is visible on their performance. Implementing such concepts is important for the success of a business.
Hallmarking began 15 years ago
Hallmarking, a government-approved, legal system that certifies the purity of gold jewellery, is now mandatory everywhere. It is obligatory for goldsmiths to have each piece of jewellery hallmarked. Consumers have also become aware of it. This has prevented fraud in the jewellery business. This is in the interest of consumers. We started taking such precautionary measures even before the rule was enforced. We started hallmarking 15 years ago. In this business which flourished under the guidance of Dajikaka Gadgil, we came to be known as 'PNG Jewellers means 100 percent purity'. But we also put the seal of certification on it long ago. We have been certifying diamond jewellery for a long time. Long back, we adopted the standards prescribed in this business at the national level, so while buying from PNG Jewellers, the customers got the satisfaction that they are buying the best and they started considering it a matter of pride to buy from PNG Jewellers.
Journey from a firm to a brand
‘Pu. Na. Gadgil Jewellers’ i.e. PNG Jewellers opened in Sangli in 1832. The shop, which was started in Pune from there, has grown and gone beyond the seven seas, much like a plant that grows into a tree and spreads far and wide. This is the reflection of a brilliant career of 188 years. The identity of PNG Jewellers is incomplete without Dajikaka Gadgil, the founder of this shop in Pune. Dajikaka came to Pune in 1958 and started the first outlet of ‘Pu. Na Gadgil Jewellers’ on Laxmi Road. He introduced many new concepts, initiatives and radically changed the business. That is when PNG Jewellers started emerging as a brand. Integrity, transparency and belongingness made PNG Jewellers reach homes and hearts of the people. The popularity of PNG Jewellers began to grow on the strength of public trust. In 2001, another outlet was opened on Paud Road. After that, PNG Jewellers expanded all across Pune. Today, PNG Jewellers has 10 branches in Pune, 30 in Maharashtra and 2 in Goa. PNG Jewellers has also put a stamp of its existence in the United States and Dubai.
Business Excellence Award
A lot of artistic work goes into making an ornament. Thanks to the cooperation of everyone from artisans who work skillfully to smiling employees who interact directly with the customers, the team at PNG Jewellers has been honoured with a number of prestigious awards for its tireless work in expanding the business. For the year 2020, the ad film 'Mother India' has won the 'Best Adfilm of 2020' award on the digital platform. Similarly, it has won many prestigious awards like Icon of Pune, Best Gold Jewellery Collection 2019, Best Platinum Jewellery 2019, Influencer of Industry Award at the 7th GJTCI Excellence Award 2019, Award for Visionary in Jewellery Retail, Best Promising Gems and Jewellery Company award at the 5th Indian Bullion Ad Jewellery Award 2018, India's Most Preferred Jewellers Award 2017-18, Retailer of Gems and Jewellery Industry of India 2016.
Affinity is the hallmark of PNG Jewellers!
For the last 25-30 years since 1989, we have been buying gold and silver jewellery from PNG Jewellers on Laxmi Road. I am an auditor by profession and my office is on Laxmi Road. So it is very easy to buy jewellery from the PNG Jewellers' shop here. You get to see all types of designs from traditional jewellery to modern jewellery. So when buying, you are sure to get the jewellery of your choice. Also, the staff is well trained and serves the customers with utmost respect and affection. So shopping here is a pleasure. This is the mark of PNG Jewellers. Buying jewellery from PNG Jewellers is like wearing Kolhapuri Saaj on Paithani! Mangalsutra Festival is held by PNG Jewellers in the month of Shravan. I feel, just as Shravan has a row of festivals, PNG Jewellers has Mangalsutra Festival - Radha Sunil Tunge
– राधा सुनील तुंग
‘PNG Jewellers’ means purity
‘PNG Jewellers’ is known everywhere. Customers know for sure that ‘PNG Jewellers’ means ‘100 percent purity’. Gold-silver, diamond jewellery that enhances beauty is something close to women and jewellery has a special significance in our culture too. PNG Jewellers is the only place to get the best jewellery. I have been buying from PNG Jewellers for the last 15 years. There are always new designs of jewellery; But every piece of jewellery is hallmarked. Also the atmosphere here is very pleasant. Every employee is always ready to serve the customer with a smiling face. Additionally, one of the main reasons I buy from here is because it is beneficial for me if I purchase gold from here. Jewellery for women is her wealth. Ever since I started buying jewellery from here, my jewellery collection has been increasing. In difficult times, these ornaments also helped me overcome the problems. You can get jewellery of any design made from PNG Jewellers too. There is also a large variety of lightweight jewellery. So many women can realise their dream of buying jewellery. Also, many types of ornaments like Temple Jewellery, Kolkata Pattern, Meena Work sold here are very beautiful. I am very grateful for being invited and honoured as the chief guest of this year's Mangalsutra Festival.
- Suchitra Vitthal Sathe
Mangalsutra, Painjan festival that double the joy of Shravan
The month of Shravan brings an atmosphere of happiness everywhere. Due to the holy practices adopted by people and festivals that fall in this month, there is a lot of excitement everywhere. For women, the month of Shravan is very special as festivals like Rakshabandhan and many others are celebrated with the purchase of jewellery and clothes. Therefore, women eagerly await the 'Mangalsutra' festival and the 'Painjan (anklet) fetsival' organised by PNG Jewellers during this period. If women are able to buy their favourite things during these festivals of 'PNG Jewellers', for them, the happiness of the month of Shravan amplifies. This year, the festival started from August 9 and continued till September 5, offering a plethora of designs of mangalsutra, painjan. It also offered up to 20 per cent discount on the making charges for gold mangalsutra, 50 per cent discount on the making charges for diamond mangalsutra pendants and 25 per cent discount on the making charges for silver anklets. More than a thousand designs of attractive mangalsutras are available in various galleries of PNG Jewellers. The same designs www.pngjewellers.com are also presented on this website. Speaking on the occasion, President and Managing Director, PNG Jewellers,Dr Saurabh Gadgil said, “The 'Mangalsutra Festival' organised by PNG Jewellers at the beginning of the festive season every year is one of the major initiatives for us. Although this phase is a little different for all of us, the festive season always brings joy in every home. That is why we are trying to bring positivity and happiness to the customers through various categories of mangalsutra, painjan.”
Light Style - Lightweight Jewellery Collection
“PNG Jewellers is constantly presenting different jewellery collections as per the changing tastes of the customers. There is a class that prefers traditional jewellery. We have numerous heirloom designs for them. At the same time, we are also making countless designs for the new generation. Today's generation does not want to wear heavy jewellery on a daily basis which was used in the past. They want lightweight, modern and stylish jewellery. For them, we have introduced a special lightweight jewellery collection called 'Light Style'. Through this collection we have presented the jewellery that today's generation can use in daily life. The bracelets, rings, earrings, pendants and necklaces in this collection are quite novel and creative. These ornaments are made using an innovative technology called Laser Filigree with hollow beads and ultra-light CNC cut hollow diamond beads. They are ideal for everyday use as well as for occasions. These ornaments symbolise the confidence and elegance of today's self-reliant women. Generally, lightweight jewellery has become popular in the Covid-19 period. So the ‘Light Style’ collection is getting a good response. Moreover, with this, the young generation can buy jewellery without investing much.”
Silvostyle: Silver jewellery
“Until recently, making jewellery meant making gold jewellery. We used only certain ornaments in silver. Silver is mainly used for the puja stuff, utensils, idols of gods and so on. But PNG Jewellers successfully carried out the experiment of making artistic silver jewellery and presenting it under a specific brand name. ‘Silvostyle’, the brand, offers a variety of silver ornaments. With modern, innovative designs, these ornaments have captured the imagination of the modern generation. This collection has fulfiled their desire of frequently buying innovative jewellery. It has also provided them an opportunity to create a style statement. The oxidised jewellery from this collection, with its connection to antique jewellery, offers a unique experience to women . Both modern and traditional designs from this collection are so beautiful that it is possible to fulfil the desire to jewellery at a very reasonable price.
Generations carrying the baton of expansion
The next generation of the Gadgil family made their mark in the business, preserving the legacy of Dajikaka. Following the ideals set by Dajikaka, the subsequent generations took a vow to take the brand abroad. Dajikaka’s son, the late Vidyadhar Gadgil played a pivotal role. Today, the sixth generation of Gadgil family is working in this business. Dajikaka's grandsons Saurabh Gadgil and Parag Gadgil are ably carrying forward the business. PNG Jewellers is scaling new heights of success with its vision, awareness of customer expectations and its focus on innovation. Today many famous people have been associated with this brand. They consider it a pride to be associated with this brand.
We want the jewellery of PNG Jewellers only
PNG Jewellers is the first choice of many brides and grooms and their families not only in Pune but also in the entire Maharashtra. PNG Jewellers is the only place to buy gold, diamond jewellery, silverware for many reasons like beautiful designs, fine gold, guaranteed delivery on time and warm service. Jewellery of 'PNG Jewellers' is also an auspicious beginning of happiness. Actress Sonali Kulkarni echoes this feeling. Therefore, for her own wedding, she bought both the Mangalsutras from PNG Jewellers. Speaking about the jewellery, she said, "I have a lot of faith and belief in the institution of marriage. And the sacred thread by which the knot is tied in a wedding is called 'Mangalsutra'. For me, 'Mangalsutra' is very important as a symbol of my wifehood, my new relationship, my family life. I am very happy that my new journey is starting with PNG Jewellers. Because I like to wear all kinds of ‘Mangalsutras’, from traditional to fashionable, everyday wear, special occasions to party wear, that can match all kinds of clothes and look apt for all festivals. And all these designs are available at PNG Jewellers. The Mangalsutra Festival of PNG Jewellers which is held keeping in mind the auspiciousness and purity associated with mangalsutra and which caters to both the old and new generations is truly special. The three of us, my mother, my mother-in-law on the video call and me, did the shopping together.”
Social commitment
PNG Jewellers, which believes in eternal values, is always at the forefront of social work. PNG Jewellers contribute in their own little way whenever a crisis strikes our country. PNG Jewellers continues to help in the current crisis of Covid epidemic. PNG Jewellers also extended a helping hand to people affected by the recent floods in Chiplun and other places. Apart from this, it distributed food in the Gurudwara. It supplied Remdesivir injections to Pune Municipal Corporation, gave PPE kits to hospital, and helped 500 people in Dapoli to build houses who were affected by the Nisarg cyclone. It has helped Eklavya Balanyas, an organisation working for children, with a children's hostel project. the PNG Jewellers group is aware that we owe something to society and have to repay it. It is always ready to help society in times of crisis and sincerely tries to express its gratitude.
